Digital marketing is an integral part of modern-day businesses and has to be handled with care. For dental practices hoping to take the next step as a business, it’s time to consider implementing a list of targeted ideas.
Here are the ten most important dental digital marketing ideas to keep in mind.
1) Implement and Improve SEO Strategy
It’s best to start with a conventional, well-tested SEO plan to make sure a foundation is set up. In general, SEO or search engine optimization refers to targeting specific keywords (i.e. best dental clinic in X city) to attract local patients. This is done by using the right keywords, including them on the website, and making sure everything is done to optimize the main pages. By doing this over a longer period, many businesses are able to generate hundreds of new leads every month and it adds up quickly.
This is always the best place to start and is something all modern-day dental practices should be incorporating into their marketing strategy.
2) Claim Local Business Listing for Dental Practice
Google allows businesses to “claim” their local business listing through Google My Business. This is an all-encompassing platform that has been set up to manage business listings on Google’s search engine.
To see what this looks like, type in any business name and look to the right. There will be a specific listing with key information including phone numbers, addresses, and more.
You will want to set up a local business listing for your practice as soon as possible. This is a must for those who want people to treat the practice as a legitimate business.
3) Seek Patient Reviews Online
It’s important to seek patient reviews in a bid to attract positive attention. Prospective patients want to see whether or not the practice is a good fit for them and this is when patient reviews help. A positive review can sway people in the right direction. Of course, it’s smart to keep an eye on the reviews to ensure any negative feedback is dealt with appropriately (i.e. reaching out to them and making amends). This is essential if the goal is to build a long-term business that is only going to grow from strength to strength. If not, the business will not have that legitimacy that’s required in this day and age.
4) Set Up Pay Per Click Campaigns
A pay per click (PPC) campaign involves paying a certain amount each time someone clicks onto your website. This can be done in a number of ways whether it’s through Google Ads or social media platforms. Too many businesses get scared of spending money on PPC campaigns but they can generate considerable revenue as long as you’re patient.
Start with a small budget, learn how the platforms work and then gradually ramp things up. This is how great PPC campaigns are built and it doesn’t take long for them to start bringing in targeted leads.
5) Utilize Social Media Marketing
Yes, social media is still a powerhouse and has to be at the top of your list as a business. You want to incorporate major social media platforms such as Facebook, Twitter, and Instagram into your strategy.
The bare minimum should be to set up accounts and keep them active throughout the year. However, you should also be linking to these accounts on your main website and in your emails.
Many patients have accounts on these platforms and will love the idea of receiving news through social media. Always update these accounts with the latest information and make sure the word spreads quickly. This is how you are going to be able to get more people coming to your website.
Social media is a great way to bring in free traffic while building a loyal audience at the same time.
6) Run an Email Marketing Campaign
Email marketing remains a great way to generate traffic and build loyalty. People love the personalization of emails and how it creates a bond between your business and them.
The goal should be to spread the word about specific deals/treatments at the clinic without spamming. You want to only send out emails once or twice a month to make sure there’s enough room to breathe.
Over time, your list is going to grow as you gain more and more subscribers (remember to advertise on your site). A great email list is essential in the world of dentistry.
7) Set Up an Amazing Website
The website is an essential part of any modern-day marketing strategy and that has been true for more than a decade. Businesses that are running a generic website will be left far behind.
It’s best to take the time to analyze your options and put together a niche-relevant website that will generate clicks. There are many different things to think about including social media integration, visuals, colors, and how the links are distributed. Each detail is important as the website is put together and should be done with the help of a professional.
8) Use Content Marketing to Increase Outreach
Content marketing has always been a successful option in dentistry and will remain a core component of any digital marketing campaign. In essence, you are going to set up a separate blog that is used to post relevant articles on behalf of the business. These articles can involve specific treatments, equipment, and anything else a person may be interested in. The idea is to get them to visit the website, take a look at what the article has to say, and then convert into a patient.
Remember, if you answer their questions in the form of an article, it will showcase your authority on the subject. This is how patients are won over!
9) Use Retargeting Strategy
It’s one thing to target visitors and another to build a loyal audience. This is why retargeting campaigns are a must while setting up digital marketing plans. Too many businesses have a “one and done” approach where the visitor comes in, converts, and then never comes back again! This is unacceptable and not the way a business should be run. All of the hard work has been done by converting a lead and it’s time to tap into that well as much as possible.
A well-designed retargeting strategy is the way to go and will ensure those visitors keep coming back.
10) Utilize Tracking Tools To Analyze Website Visitors
Analyzing data is essential and can become a wonderful way to determine what’s working and what’s not. Digital marketing has uncovered a wonderful selection of data points for business owners to dig through one by one. It’s important to do your due diligence and set up the appropriate tracking tools well in advance.
With the right tools, you are able to pinpoint key information including:
- Number of Website Visitors
- Website Conversions
- Duration of Website Visits
- Interactions Per Visit
- Exit Rate
- Bounce Rate
- And More!
The list is endless and that’s what makes tracking tools a must!
Final Thoughts
These dental digital marketing ideas are going to provide an excellent boost to the business. It’s important to incorporate different techniques and tools while building up an arsenal of digital marketing solutions. By doing this, the dental practice is going to see tremendous results both in terms of new patients and consistent engagement.
There’s nothing more important than setting the right tone and moving forward with these ideas. They can provide the kind of boost necessary to grow as a dental practice.