Based on current research, 73% of all millennials and gen z prefer communicating via email.
This demonstrates the viability of email marketing in the coming years as millennial’s become a larger segment of the target audience. Email marketing is a part of the future and it’s time to jump in right away.
This read will take a detailed look at the top ten reasons why your business needs to utilize email marketing in 2020.
1) Increase in ROI
It starts with a noticeable and sizable increase in ROI (return on investment).
Since the email list is a free asset, the opportunity to see incredible returns cannot be stressed enough. Instead of spending thousands on social media ads or search engine marketing, why not focus on building an email list?
This is one of the best ways to see an outstanding return while building a strong business. Some experts state an email list can generate a return of around 3800%!
2) Ideal for Branding
Building a brand such as Apple, Nike, or Microsoft doesn’t happen overnight. It takes time and one of the ways these companies continue to leverage their marketing budget is through email marketing. Even small businesses can use their email lists as a way to personalize campaigns and speak to customers directly.
If you are hoping to build a strong brand, this may be the most effective way of doing so.
A person interested in signing up for your email list is already deemed a “hot” lead. You can start to build this relationship and push your brand by sending well-designed emails. It’s a tactic that continues to generate amazing results.
3) Mobile-Friendly
The average customer is now searching for products and/or services using mobile devices. Whether it’s a smartphone or tablet, email marketing can be a great option for reaching out to these individuals.
They can easily hop onto their email account and take a look at the email without having to find a computer. This alone is a game-changer as more and more people use mobile devices.
4) Easy to Monitor and Optimize
Email marketing is an excellent tool because it’s easy to monitor using tracking software. You can track everything associated with the email whether it’s the number of clicks, opens, shares, or sales.
You can start to optimize each aspect of the email including when it’s sent out.
This level of customization is almost impossible with other marketing opportunities making email marketing a no-brainer for businesses. You can quietly go about your work and start building stronger email marketing campaigns through simple optimization. This alone demonstrates the beauty of email marketing when used wisely.
5) Scalable
Do you want to grow as a business and generate great results?
Yes, this is one of the most important requirements businesses have and that’s where email marketing shines. You can quickly start to see a snowball effect as the list grows. This ensures you can quickly send out emails and watch as sales roll in.
Even if your list grows to a million, you can handle the growth without trouble. This is the charm of email marketing for small and larger businesses.
6) Great for Audience Segmentation
Many businesses don’t want to target everyone in their audience dependIng on what’s being sold.
For example, let’s assume you’re selling a specific product for customers in Los Angeles. You will want to make sure an email is only sent out to individuals in that particular city. With email marketing, you can easily play around with the settings and send out emails to a small number of people on your list.
It’s an incredible tool for those with larger lists and a diverse group of customers.
7) Easy to Automate
Modern-day email marketing is all about automation and scheduling everything in advance. Imagine you are running a marketing campaign and want to send out emails throughout the month.
You can set everything up on the first day (date, time, type of email) and the software will handle it all. The automation is what draws companies in because they don’t need someone sitting on a computer at odd hours to send emails.
With the power of automation, you can generate great returns while focusing on other marketing channels at the same time. It becomes a real win-win situation for your business.
8) Strengthens Relationship with Customer
Loyal customers are a goldmine for sales and you should always look to tap into this segment of your customer base.
When a person signs up for your email list, they will already like what you’re selling. This means any type of email sent their way is likely to receive a positive response.
You can quickly start to build a strong relationship over time through email marketing. In fact, many businesses take the time to respond to their customers via email whenever they have questions and/or concerns. This immediately wins them over and starts to show what your business is all about.
9) Wonderful for Re-Targeting
Re-targeting is the idea of going after the same audience again and again.
Email marketing is all about re-targeting as you can easily sell to the same customers through well-designed emails. The returns can be out of this world when done right.
10) Full Integration
Integration is the name of the game when it comes to your marketing strategy.
This means your email list should sync with your social media accounts, websites, and everything else. Email marketing works because of how easy it is to integrate.
You can easily use subscription boxes on your website and social media account while advertising your email address offline. The options are endless in this regard.
Final Thoughts
These are the top ten reasons why your business needs email marketing in 2020.
While all marketing opportunities offer a list of perks, an email list is one of the strongest assets a business can possess. It’s an asset that can be leveraged into millions of dollars without having to spend a penny.
If your business isn’t incorporating email marketing into its strategy then a change is necessary. Start with a detailed plan and make this priority number one.
This really answered my problem, thank you!