Why It Is a Must for Your Business in 2019 and Beyond

As the usage of technology evolves it is safe to say that digital marketing provides a distinct and better way to get your brand in front of the right audience. Since inception, it has proven to be a new way to market goods and services effectively. In the past few years, the value digital marketing has added to businesses cannot be overemphasized. Without a doubt, it is now a very important part of how a business communicates with their customers. Online marketing has gone beyond running some un-focused Adwords campaign or just having a website. If you have not yet set up your integrated digital marketing strategies for your business, you might be indirectly working against time. It’s becoming more glaring that the internet has a big influence on everything we do, hence why the importance of digital marketing is becoming more obvious. Here is why digital marketing is important to your business growth.

1) Get your brand across to people where they spend most of their time and money

In 2018, the average internet user has at least 7 social media accounts. That is up from 3 social media accounts just 5 years ago. 97% of the peoples in the US under age 65 are on social media at least once a month. Millions of people are on it daily. Social media is preferably considered as a means of customer care. 29% of the world population is on Facebook. 68% of people in the US are there. 79% of Facebook users and 55% of Instagram users are on it daily. This numbers are projected to triple in the next 3 years.

30% of people on social media mention a specific brand when referring to milestones in their lives. Gen X engages more with a brand on social media than Millennial’s. It has become a trend that an average person spends over 2 hours on social media daily. While teenagers spend an average of 9 hours, social media has become an integral part of their daily routine from school, to work, to entertainment and hanging out with friends. As much as it has been established that people spend more time on social media, the question is, do they buy things there? One of the 10 reasons why people say they are on social media is to buy products advertised to them. 37% of their time spent on social media is used to communicate with branded content. 57% of Millennial’s say that social media has made the ads they see more relevant to them, while 48% of social media users say they made their last online purchase as the direct result of Facebook ad. But only 45% of marketers believe that their social media effort is yielding result. Life is about winning some and losing some likewise social media. Winning or utilizing the opportunities on social media goes beyond having a profile and sharing some content occasionally. Your Business needs a defined social media marketing strategy! Your knowledge on how to maximize your ROI on social media makes you a big winner.

You need to know that social media marketing and advertising is just a fraction of digital marketing. In the course of this article, different kinds of online marketing platforms would be discussed to show you how important digital marketing is to your business.

2) Allows small businesses to compete with fortune 500 companies.

It has been proven over time with evidence when a big company in the likes of Walmart or Target enters a town, it dislodges 100’s of local specialty shops. Another perfect example of an online presence is Amazon. Competing with these companies is hard due to name recognition or millions that is spent on marketing and reputation management.

That’s where digital marketing comes into play, as an integral factor and ray of light for small businesses to give them an advertising platform with a low budget. Irrespective of your type of business, e-commerce, brick, and mortar, etc. Digital marketing affords small businesses the opportunity to hold a top ranking position. With a small advertising budget, digital marketing enables small businesses to compete. Digital marketing helps small businesses control how their money is spent when managed properly. This is an advantage to small businesses because it helps in planning and smarter decision making.

3) Targeted Audience

For instance, you run a magazine ad, definitely, you will have a target audience. You get to know whether or not your target audience reads that publication. You have control over some things like placement and size, the message within publisher guidelines, etc. There is the possibility of your ad reaching over 1 million readers. Out of this 1 million readers, what percent is your target? Let’s take a fashion magazine to have a demographic 59% ages 35-55. Probably with some college education and might be interested in the type of fashion advertised in the magazine. Unfortunately this a broad audience, you are taking a gamble with the hopes of you winning.

One the advantages of digital marketing is the opportunity to manage huge demographics, trim it down into a particular targeted group to get a laser focus on some group of people. Targeting at this level create targets that are very relevant to your target market. Because of its relevancy, it connects directly to your target market than general advertising. This targeting is done without interfering with traditional advertising techniques or interrupting someone else’s program. Things being what they are, you will be amazed with the type of targeting you could achieve with digital marketing. Google AdWords Search advertising which is a type of digital marketing centered on Google search results now account for about 64% of website activity across the internet. For businesses who’ve put a strong focus on SEO (website improvement), as much as 80% of traffic arrives from search inquiries. PPC (pay per click) permits you to position yourself at the top in search engine results. Search advertising will help you target people with specific:

Profession
Education Level
Goal
Income
Buying behavior
Age
And more

Do this by offering on pursuit questions that speak to these particular targets. Build ads and landing pages around them to change over that activity. With social media advertising, you can limit your intended interest group by using the information you have gathered about your clients. You can tell Facebook to just display your promotions to individuals with a quite certain ongoing conduct, interest, location, intrigue, or other identifiers. You don’t burn through thousands on one advertisement. What’s more, you can run advertisements continuously. So you can without much of a stretch adjust that advertisement to associate with various gatherings of individuals. You don’t have this level of command over who sees your promotion with some other type of traditional marketing (billboards, radio, post mail, television etc.)

4) Personalized

With email advertising, amazingly, one more imperative piece of digital marketing, you can target relatively down to the individual level. This digital marketing strategy is called “Segmentation.” Utilizing digital marketing you really can get down to the individual level. Advertisers call this “Personalization.” 72% of buyers incline towards an organization that utilizes email to reach out to them. This gives individuals a feel of control that influences them to be more open to signing up for your emails and purchasing from you. In the event that they are not comfortable with what you send them, they can just unsubscribe.

In any case, when you send them content that is exceedingly pertinent, they remain on your list and keep on purchasing over and over again. You can see that the significance of digital marketing lies in a recurrent lifetime cycle. There are fundamental applications that will enable you to include a person’s name or certain data naturally to an email. Yet, we’re discussing a significantly more propelled methodology that has demonstrated its capacity to get results for our customers, similar to the enhancements in the graph beneath. Segmentation, Automation, and Personalization.

Segmentation, Automation, and Personalization.

You collect data about each email subscriber with segmentation. You utilize this information to sub-group your data depending on specific characteristics or practices through analysis. Once partitioned, send each section content that is most pertinent to that portion. On the off chance that it isn’t applicable, you don’t send it to them. In the event that you can effect few improvements to a content to make it more applicable to another segment, you do it to contact more individuals. Automation enables you to send content at the ideal time to acquire the optimal outcome. It removes the dreariness from the procedure.

You realize what this ideal time is through your information gathering process. This ideal time might be instant or at a particular time of the day. At long last, you have personalization. You relate with a customer on an individual level. You can prescribe the best items to them since you have been monitoring their mode of patronage. You perceive that they just visited your website without filling their cart or booking an appointment. You communicate to them by name. They feel a sense of importance and individuality. While these are three unique elements to a successful email marketing campaign, when they are integrated, they get the best results. The Power of Segmentation, Automation, and Personalization According to MailChimp’s broad information, subscribers are 14% more likely to open messages that are segmented. They’re 101% more prone to click a suggestion that instructs them to take an action in the email. Segmentation sounds like a great deal of work. Does it have a ROI to legitimize it? Aberdeen a Research Firm found that conversion rate increases by 10% with segmentation. Individuals getting segmented emails spend more. Marketers realized 760% increment in revenue thanks to segmentation. Organizations who make use of automation to send emails at the ideal time on average experience a 50% increase in conversion rate. Automated emails are 70% more inclined to get opened and have 50% higher click-through rates. According to a study, businesses who utilize automation are 133% more inclined to convey exceedingly important content. With a typical email campaign, 75% of incomes are drawn from the segmented part of the campaign. The rest originates from general emails. With these sorts of results, digital marketing further demonstrates its significance to a business. 81% of individuals who get an email that is customized dependent on past history, purchase once more time. In any case, segmentation and automation aren’t something small businesses can handle without a professional input. These do take an interest in cutting-edge instruments that take a great deal of the dreary, redundant and tedious work out of the procedure. These projects are fundamental for running compelling segmentation. Be that as it may, they’re frequently cost-restrictive for a small business. This is yet one more advantage of working with a digital marketing company. It can bear the expenses while enabling you to maximize profit by these cutting-edge innovations.

5) Analytics

How can you verify how well a TV, radio, billboard or magazine ad for your business performed? You can decide the best times, days, page section, shows or movies for the advertisement to air on, and how frequent it shows. It’s possible to hire a target group to penetrate down on the date. In any case, the information that you would receive is how many people viewed the ad and if it impacted your business growth. How about we compare that to the importance of Digital Marketing. Digital marketing provides you the following analytical data about your ads and targeted group.

If they really viewed it?
If they engaged with it
If it’s appealing to them
If they shared it with friends
If it ignited another action
If they disliked it, and more

You also learn substantially more about the audience connecting with that ad:

Who’s most keen on your ads
What are they like
What makes them more prone to purchase your products or services
Who is easiest to convert
Who spends more
What do they do on the internet
What terms do they use to discover you online
Which sites did they visit that led them to yours

The majority of this is entirely simple to track with free analytics software like Google Analytics or Facebook pixel. You can increase much more insight with paid tools. Utilizing the data that you uncovered to cut costs where you aren’t experiencing a corresponding sales increase and where you get the best outcomes, increase your effort and spend more.

6) Scalable

Similarly, as with any advertising, there are underlying expenses to be incurred to get traffic flowing to your website or into your business. The significance of digital marketing to small businesses turns out to be clear when you realize that it is so easy to scale and adjust as your business grows. For instance, with a social media campaign, display ads, and search ads, you can pick a daily budget plan. You know precisely how much that campaign will cost you.

outstanding outcomes is inevitable with social media ads that are well managed. To keep your ads running there is no need to renegotiate an advertisement spot. Your ads keep running uninterrupted. The more you convert your traffic into sales or leads, there will be a corresponding increase in your daily revenue. On the off chance that something isn’t working in your marketing, you don’t need to sit back for the advertisement contract to run out. You don’t need to start afresh. You have the power to simply roll out that little improvement and re-dispatch the ads or turn it off. The significance of digital marketing lies in the way that you can get momentary feedback. Analyze your data and roll out improvements input to ad spend and lost incomes.

7) High Return On Investment

Email marketing has the most noteworthy ROI of any advertising strategy… period. It can get an astounding 3800% return. That is $38 in income for each $1 you spend. Around 20% of organizations are getting a ROI of $70 to $1 spent. Combination of both social media marketing and content marketing could be most effective. In any case, the ROI of these marketing strategies are very impressive. Content advertising can create 3X more leads, this kind of returns are not seen in traditional marketing. Obviously, when we say “leads,” it’s not just about site traffic. These are individuals who are probably going to purchase your item and end up as loyal clients as long as you sustain that relationship. Social media marketing can be indirect in some occasions. Forbes study shows that organizations utilizing social media surpass 82% of businesses who don’t make use of social media. IBM found that a lead that comes in through social media is 7X probably going to end up a paying client.

8) Correlates With How Consumers Buy In Today’s Society

Online reviews are considered by 88% of buyers as a significant part of their decision to buy.

A study shows that 42% of people visit a business after they have read a good review about it. A consumer spends more than 24 hours every week on the internet. For recent college grads and gen Z, 10 hours daily is the standard. 47% of Millennial and Gen X don’t watch traditional TV. What’s more, 22 million individuals had dropped their cable plan as at last year ending. Sales of Magazine and daily paper keep on declining at a rate of around 23% every year. On the opposite side of this, more than 1 trillion online searches are done every year. Google holds the biggest share with 3.5 billion of these inquiries. 9 billion videos are viewed on Facebook every day, the greater part of them are from businesses. From eateries to specialists to accounting programming to commodities, the modern day process begins online. The more incorporated your business is with prospects and existing client’s online experience, the most effortlessly your business grows. Online presence is very important to your business in other to reach and maintain a good relationship with your customers. Digital marketing allows you to achieve this. Effective methods to apply in order to be relevant online

A fast loading and user-friendly website is key.
Utilize SEO to improve website ranking
Have an interactive social media page to engage with your customers
Incorporate paid ads like AdWords, Instagram or Promoted Tweets. It’s difficult to get discovered online without some paid media.
Reputation management: Get to know what individuals are saying in regards to your business. Request for more reviews.
Integrated touch points. There should be a synergy among all of your social media presence. Connect with your objective clients both online and in your physical shop in case you sell physical products.

9) People’s Preference On How Businesses Should Reach Them.

Traditional advertising is no more appealing to people. Now they have a choice. 20% of people within the age 16 to 34 utilize ad blocker online. Overwhelmingly, people tend to avoid sites that spring up irritating invites and promotions when they first arrive on the page. They prefer media that doesn’t compel them to sit through commercials. In any case, individuals need regard. They need somebody to give them information that causes them to settle on the right choices. They need to purchase from brands that esteem what they esteem. They need you to be part of their discussions. The significance of digital marketing is that it enables you to market to the right audience that are looking for information regarding your products or services.

10) Incorporate Marketing with Mobile Technology

According to a research by IBM, mobile transactions are expanding at an exceptionally quick rate of 35% year after year. It is not just buying and selling that are happening on mobile.Individuals are progressively utilizing their cell phones as a sort of increased reality layered over a business. They are concerned about reviews and product information while on your website.

Any selfie taken in your shop could become a promotional opportunity for your business. They may come up as a good or bad review of your business. Synergize the mobile interaction with the physical experience. As you do, your business will be at a greater advantage. Understand your customers physical store conduct and behaviors by tracking them while they are in your business utilizing special cookies on their phone. Send more applicable offers. With the use of geo-location, you can send an invite to someone to visit your store when they are in your vicinity.

The Importance of Digital Marketing for Your Business

To effectively compete and sell in this modern economy, businesses need digital marketing. Online is the new place where your clients are hanging out. It’s the place that they would love that you contact them. Online is the place the cutting-edge purchasing process starts.