What Is Roofing SEO?
Roofing SEO is the process of increasing the visibility of a roofing business website. When users type in a search term and they are given numerous pages of results, it is likely they will select one of the top results. The goal of a roofing business is striving to have their site rank as high as possible. In order to do this, several attention-grabbing methods need to be employed. Keep in mind that great SEO is about appealing to search engine bots as well as the individuals who are conducting the searches. You should never focus on one of them more often than the other.
Search engine optimization (SEO) is essential to the success of any business, so it should not surprise you that it applies to the roofing industry as well. While you may have a company that does reasonably well, you should have a constant focus on appealing to potential customers and this is an integral part of that.
Why Does Your Business Need Roofing SEO?
To put it bluntly, you do not want to go broke. The goal of any business is to make a reasonable profit and SEO methods can go a long way when trying to achieve this. People tend to choose one of the first options they see when they are presented with search results. You need to step your game up in this arena because failing to show up means that your competition will have the opportunity to take all of the business for themselves.
It is actually possible for a struggling company to reinvent themselves by employing the use of proper SEO techniques. Keep in mind that this only works if you stay above board and use methods that are white-hat, or positive in nature. If it is discovered you are using black-hat, or rogue techniques, you may be banned by search engines and there is no way that you will be able to bounce back from that.
On Page Roofing SEO Process
On Page SEO is all about optimizing each page of your site in order to drive more phone calls and traffic your way. Here are some of the methods you can use in order to do this, along with a brief description.
Keyword Research
This is one of the most important parts of roofing SEO. You need to do some research to determine the best keywords for your business. Keep in mind that shorter keywords are fine, but using longer terms is extremely useful. For instance, “roofing company” is fine, but “roofing company in Anytown, US” is more specific and can attract a better audience.
Meta Title
This is the part of the website that tells users what page they are on. This should be free of errors and to the point with at least one keyword integrated into it.
Meta Description
A small blurb that describes the content of the page. It should be no more than 155 characters long. It appears in search results beneath the meta title.
Meta Tags
These describe the page, but they are not visible to users. They are part of the website’s code. These are strictly there to attract search engines.
Page Speed
The longer it takes for people to view your content, the faster someone will go elsewhere for what they need. It should take no more than 3-5 seconds for each page to load.
Alt Text for Images
Since search engines cannot view images, you can add these to image tags in HTML to give them an idea of what the picture contains.
Mobile Optimization
Most people use mobile devices to access the Web. You have to make sure that they are able to view your site without any problems. If they are forced to head to a laptop or PC, it is likely they will go somewhere else for what they need.
URL Structure
The URL structure throughout your website needs to be consistent. It should also be simple enough for people to remember, yet unique enough to distinguish you from others.
Site Map
This is a map that details every part of the site and a link that directs users there. Those who find themselves lost in the pages of a site can refer to it in order to find their way. Even if your site seems easy to navigate, include it anyway.
Robots.txt
This protocol allows your website to communicate with web robots. It lets them know what parts of your site should and should not be looked at.
Schema Markup
Refers to the code used to markup certain part of your site so everything will be clear to search engines. In turn, this means that users will receive more informative results.
Off Page Roofing SEO Process
These are activities that take place outside of your website, yet they help immensely when it comes to boosting traffic numbers. Here is a bit more information:
Backlinks
This is when a link on a website leads you to another website. You can trade these with those in your niche in order to increase your popularity.
Google My Business Optimization
Google My Business is a great tool for people to use, but it only works if this is optimized as well. Methods of doing this include making sure that all of the information there is current and responding to the reviews that are left by those who have utilized your business.
Adding Your Roofing Website to Local Citations
Every time the name and contact information of your company is used in a local citation, it increases your visibility. For this reason, you should focus on this part of SEO as much as possible. Not only should you focus on being listed, but it is essential that you make sure all of the information cited is accurate.
How Your Roofing Business Website should be structured for SEO
When you are creating your website, there is a certain structure that must be followed if you want to do well. Here are all of the components that must be present if you expect to succeed.
Well Designed/Up to Date Website
There is no way around this. You have to provide your audience with a user-friendly site that is aesthetically pleasing while managing to avoid being dated. Times change rapidly in the technological world. It is important that you do everything you can to avoid being left behind.
Call to Action On Top Of Your Website
You might think it is unnecessary, but some people need to be told what the next step is when they are on your website. Should they call you for more information? Is it a good idea to fill out an online form in order to receive a quote? Instead of allowing them to play a guessing game, you need to let them know what to do.
A Picture of Your Team on the Homepage
A roofing company needs to be transparent and establish trust with its potential audience. Providing everyone with a picture of your team will be very useful for this purpose.
Licenses and Certifications on the Website
Most people will ask to see this information before doing business with you. This is a way to let them know that you are qualified ahead of time while saving them a lot of time and trouble.
Testimonials/Portfolio
People want to know that there are others out there who have used your services and achieved satisfaction. A portfolio of roofing work you have done in the past and/or testimonials from people who were pleased with their experiences would be very useful. In fact, consider setting aside a page on your website for this.
Locations/Areas You Serve Pages
This is useful for more reasons than one. One good thing is that you can create separate pages for people who have arrived at your site seeking local services for a specific town. Another reason this is great is so people will know whether or not you will be able to help them without having to take the time to call you. Before they get in touch, they will already know if they are in your coverage area.
Conclusion
There is a great deal for you to think about when it comes to the SEO aspect of your roofing business. Now that you have all of this knowledge at your fingertips. It is time for you to put it to good use. Doing it well means that you may end up with one of the best roofing companies around.
The great thing is that there are people out there who can assist you if you feel this is far too much for you to digest. Even if you decide to hire a professional to handle all of this on your behalf, this information will help you gain some insight into what they will be doing behind the scenes. Hopefully, you will become the roofing superstar you have always wanted to be.