A recent study on digital marketing states 65% of all businesses believe generating high-value leads is their biggest challenge.
This demonstrates the complexity of bringing paying customers to your website and how important it is to stay organized. Without a plan, it’s difficult to sustain a successful business because the leads eventually dry up.
Here’s a detailed look at 20 ways to bring paying customers to your website.
Integrate All Relevant Digital Assets:
Integration is a must when it comes to the company’s main digital assets.
These assets can include:
- FaceBook Account
- Twitter Account
- Pinterest Account
- Snapchat Account
- Instagram Account
- Main Website
It’s important to ensure there’s a connection between these assets. For example, if a customer were to visit the main website, he/she should notice links to all relevant social media accounts near the top. These accounts should be in their line of sight. The goal is to build a strong community by interlinking all of these assets.
On the same note, it’s also important to update these accounts whenever a new product/service is added to the website. It’s about ensuring potential customers are aware of what the company is doing.
2. Become an Active Social Media User
It’s one thing to set up a social media account (Facebook, Twitter) and another to use it regularly. Too many people ignore their accounts and miss out on potential sales.
The best thing to do is to create a well-engaged social media setup. This means each account is routinely updated, managed, and used for engaging with customers.
By creating a small community of like-minded followers, it’s easier to leverage them into future sales.
3. Focus on Long-Tail Keywords
Most businesses will understand SEO from a bare-bones perspective. This means they will target traditional keywords in their niche and nothing else. However, SEO has become increasingly competitive and it’s best to target long-tail keywords.
A long-tail keyword is 3+ words long and relevant to the niche.
By targeting these keywords, the website will generate new traffic without having to deal with unwanted competition on Google/Bing.
4. Create an Optimized Sales Funnel
A sales funnel is important for any modern-day website. If the goal is to sell products/services then it’s smart to create a fully functional sales funnel.
What does a sales funnel look like?
In general, the goal is to take customers from the home page to the checkout page. Everything must be done to ensure this transition is smooth, efficient, and doesn’t lose their attention halfway.
5. Build a User-Friendly Website
The website has to be functional and easy to use. This is the bare minimum as a business owner. There’s nothing worse than a website with lingering pop-ups, unwanted ads, and inconsistent performance issues.
Everything should be straightforward and designed to win over the potential customer.
If the website isn’t user-friendly, they’re likely going to move onto the competition. Remember, the average customer doesn’t have much patience due to the number of options readily available to them.
6. Start Networking in Parallel Niches
Let’s imagine the website sells custom computer mouses.
This niche is often interconnected with others including computer desks, computers, tech stores, and more. The options are endless and it’s important to reach out to these parallel businesses.
They’re not in direct competition with the business and can be of great assistance when it’s time to generate leads. To improve their customer service, these businesses are often happy to send potential customers to someone selling relevant products (i.e. custom computer mouses).
7. Build an Email List
Email lists take time to build but can become an important asset over the long-term.
Create a separate email account for the website and make sure customers can sign up easily. Whether this is on the home page or during the checkout process, it’s important to get their email address.
This email address can become a wonderful way to build a strong relationship and make sure they become a long-lasting customer.
8. Learn to Retarget
Retargeting means going after the same customers that have bought from the website before. It’s a straightforward method and works wonders once put to use effectively.
This can be done using Facebook ads by leveraging the traffic that’s already clicked through. Being able to leverage this type of traffic is one of the best ways to generate legitimate results.
9. Become Mobile-Friendly
Is the website mobile-friendly?
Some websites lose customers because they don’t work properly on smartphones or tablets. It’s important to optimize the website and make sure it’s mobile-friendly from top to bottom.
Otherwise, customers will click away as soon as they enter.
There are several mobile-friendly themes available online and it’s best to go through and implement one as soon as possible.
10. Use Influencers
Niche-related influencers are powerful when it comes to bringing in new customers. Whether it’s through free samples or paid ads, the power of using the influencer’s list of followers is impossible to ignore.
Their followers are ready to listen and will want to click through when asked to.
If this is done well, the results can be staggering. It’s a technique that’s used by some of the largest businesses in the world because it works.
11. Leverage Video Content
Whether it’s ads, guest posts, or social media content, there’s nothing worse than text-heavy information. No one wants to read through blocks of text!
This is why businesses are asked to spend time creating well-designed video content for their products/services. This is how the business can stand out over the long haul.
Learn to mix in visual content such as images, infographics, and videos on all digital assets including the main website. This is going to increase the overall engagement rate.
12. Add Valuable Content
Some websites look great but have horrible content. This is when a business isn’t going to generate leads. Customers are smart and they know when they’re getting duped with low-quality content.
This content can be through social media ads or the main website. It doesn’t matter where the content is. If it isn’t good enough, the potential customers will go away.
Focus on creating high-value content because this will bring customers in quickly.
13. Set Up a Google Business Listing
A Google My Business listing is essential for anyone that wants to bring in targeted traffic.
If a customer were to search the company’s name on Google, will it show up as a separate listing? If not, it’s time to make changes as soon as possible because this is essential in the modern age.
Create a functional listing on Google and make sure it’s up-to-date with valid information.
14. Use Guest Posts
Posting on relevant websites in the same niche can be a game-changer for businesses.
Those readers will take a look at the guest post, click through to the website, and likely purchase from the business. The beauty of guest posting is two-fold because it generates leads and builds brand awareness at the same time.
15. Offer Freebies
This is an age-old concept that works well for online businesses too.
The goal is to offer some type of freebie (i.e. eBook, newsletter) to attract targeted leads. They will want the freebie and are going to immediately visit the website.
This is when sales are made once that relationship is established!
16. Maximize Internal Linking
Linking pages to each other is one of the best ways to retain customers.
The goal is to ensure they don’t leave the website after reading one page. It’s about getting them to go through multiple pages until they’re convinced and turn into a paying customer.
17. Pursue Blog Commenting
Commenting on relevant blogs in the niche can help showcase the website and its products. It also establishes the business as an authority in the niche as more and more comments are published.
18. Leverage Online Directories
Online directories are a powerful tool that cannot be ignored.
These directories rank well on major search engines and generate loads of targeted traffic. Listing the website on all of these directories is a must when getting started.
19. Pay Attention to the Metrics
What is the data saying when it comes to the website’s conversion rate?
Are there issues with the site’s speed? What about the bounce rate?
These are important questions to ask as a business owner while bringing in paying customers to a website. By looking at these data points, it becomes easier to make adjustments.
20. Become an Expert
Is the business noted as an expert in the niche?
Take a look at Apple and how it’s seen as a legitimate authority when it comes to tech products. Any business (small or large) has to think about becoming an authority in its niche.
This is the only way to generate leads without breaking a sweat.
When people notice an expert, they start to trust them and what they’re selling. This is when significant money is made.
Final Thoughts
These ways illustrate what it takes to succeed and dominate over the long-term. By implementing these strategies, a company can welcome newfound growth and a larger bottom line without wasting time or money.