Digital marketing is all about understanding what works and integrating it within your niche. For law firms, this means recognizing digital marketing techniques that generate new clients and can lead to sustainable results. Here’s a detailed guide on digital marketing for law firms and what to implement right away. This information will go a long […]
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Small businesses often remain a step behind because they don’t optimize their online presence. This is where your Google My Business listing comes into action as one of the most important factors for generating leads. While the benefits of a quality Google My Business listing are endless, it’s essential to understand what’s needed to set
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Based on current research, 73% of all millennials and gen z prefer communicating via email. This demonstrates the viability of email marketing in the coming years as millennial’s become a larger segment of the target audience. Email marketing is a part of the future and it’s time to jump in right away. This read will
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A recent study on digital marketing states 65% of all businesses believe generating high-value leads is their biggest challenge. This demonstrates the complexity of bringing paying customers to your website and how important it is to stay organized. Without a plan, it’s difficult to sustain a successful business because the leads eventually dry up. Here’s
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Digital marketing is an integral part of modern-day businesses and has to be handled with care. For dental practices hoping to take the next step as a business, it’s time to consider implementing a list of targeted ideas. Here are the ten most important dental digital marketing ideas to keep in mind. 1) Implement and
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Social media marketing (SMM) is one of the newest digital marketing strategies to surface in the last decade. It has since joined the ranks of well-known and trusted strategies like search engine optimization, content marketing, and email marketing. The beauty of Social Media Marketing is that it offers something unique that cannot be duplicated with
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A Voice Search revolution is happening in the world of online search. Up until now, Internet users would simply type their desired search term into the search bar of a search engine. The search terms are also known as keywords. Today, things have changed and people are now using voice search to search for various
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What Is Roofing SEO? Roofing SEO is the process of increasing the visibility of a roofing business website. When users type in a search term and they are given numerous pages of results, it is likely they will select one of the top results. The goal of a roofing business is striving to have their
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Google Local Services Ads are a relatively new concept that Google is currently offering in select markets. It gives local businesses the opportunity to claim a top-priority spot on a dramatically-redesigned search results page. Local Services Ads appear above all other listings: organic search results, map results, and Google Adwords (i.e. pay-per-click) ads. Businesses pay
Pay Per Click Advertising otherwise known as PPC, is a versatile alternative to waiting around for traffic to arrive at your website organically. PPC can best be defined as a way to buy visits to a specific website. Each time an ad is clicked a new visitor will be directed to the advertiser’s main page
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Even with the boom in online shopping and e-commerce, 85 percent of all purchases and services still happen in brick and mortar stores. Also, 80 percent of all disposable income in the United States gets spent no more than 20 miles from where consumers live. Given all this data emphasizing local spending, it just goes
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Social media marketing is a highly effective way to do online marketing. However, you need to understand what the important factors are to effectively make use of this tool. One of the key things that is required for your social media marketing strategy is a complete dedication to the process. Social media marketing is the
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Considering that Google alters the factors it uses to assign local seo rankings no less than 400 times annually, it can be hard to know where to focus your efforts. The world of local SEO is constantly shifting, something which begs the question of whether there are any consistent ways to make certain that a particular
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Why It Is a Must for Your Business in 2019 and Beyond As the usage of technology evolves it is safe to say that digital marketing provides a distinct and better way to get your brand in front of the right audience. Since inception, it has proven to be a new way to market goods
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